YGAM and Betknowmore join forces

YGAM and Betknowmore join forces to 'drive greater social impact' through authentic training

Driving greater social impact through authentic training

The UK-based charity, Young Gamers and Gamblers Education Trust (YGAM), has partnered with gambling support service Betknowmore UK to deliver a 'purposeful, authentic and genuine' approach to their training initiatives tacking gambling-related harm. The not for profit organisations are bringing their joint expertise to two new training models with the aim of reaching more industry professionals, universities, students and clients than ever before.

Lee Willows, CEO and founder of YGAM, and Frankie Graham, CEO Betknowmore UK have each heralded the partnership highlighting the need for authentic and accredited training within the gambling sector. The new formal relationship consolidates five years of shared growth and network gin with companies and individuals drawn form across the UK and international gambling spectrum.

Commenting on the new partnership, Lee Willows explained: "I am so excited at the prospect of working even closer with Frankie Graham, a good friend and mentor. Our organisations have been generating purposeful impact for over five years and we are both working with some incredible businesses in the gambling space.

Lee continues: "We are looking forward to working with our fiends and colleagues in the gambling sector specifically to compliment the current direction of travel by operators to put social responsibility and safer gambling at the heart of their businesses."

In the last twelve months YGAM has more than trebled the number of young and vulnerable people it has delivered its education programs to in over 1,700 schools and youth organisations, reaching more than 180,000 individuals. Over the next twelve months YGAM are looking to increase their reach further to 3,000 schools and youth organisations/practitioners, connecting with approximately 650,000 young and vulnerable people.

Commencing this Autumn YGAM will also roll out their Peer Education programme to more than three times the number of students than the previous year, bringing the total to 56,000 and provide purposeful, part-time job opportunities for eight student at partnering Universities.

Frankie Graham, CEO Betknowmore said: "We believe we have found that that special sweet spot and it lies in providing the gambling sector with authentic, accredited training: authentic as we embrace and embed lived-experience of gambling-related harm into the trainman and accredited as we are approved by the global awarding body City & Guilds."

Betknowmore UK and YGAM can work with companies to tailor the content of workshops to compliment any specific training and deliver in the UK and overseas. January 2020 will see open training courses offered in London, Malta, Isle of Man and Gibraltar.

For further information on the partnership and future training opportunities please contact:

Lee Willows: [email protected] OR Frankie Graham: [email protected]